MauiTime 14.05 Spread
Here is a sample spread of our 3D issue. Press Release with more details below. Put ‘yer glasses on and enjoy!
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Maui Newspaper Publishes 3D Issue
Featuring over 100 3D images, MauiTime’s Best of Maui may be the first of its kind
WAILUKU, HAWAII – In what may be an industry first, MauiTime newspaper has published an issue featuring more than 100 3D photos. The 80-page issue–the annual Best of Maui, which highlights the island’s top people, places and businesses in a number of categories–hit stands July 22.
“We believe we’ve created the world’s largest 3D newspaper; we haven’t found any other publication that’s done it on this scale,” said Publisher Tommy Russo. “In that sense it was a leap of faith, but I’m proud of our team for pulling it off.”
To achieve the 3D effect, MauiTime’s sales and production departments utilized a special 3D camera, which produced red-blue anaglyph images. Images were then tweaked and fine-tuned by designers. “It was a lot of work, definitely much more than a normal issue,” said Art Director Chris Skiles. “We were learning this process as we went.”
Prior to distribution, 3D glasses were hand-inserted into all 18,000 copies of the paper to allow readers to view the 3D images.
“Usually the layout and images in the paper support the words, but for this issue it was really the other way around,” said Editor Jacob Shafer. “Of course we hope people will read what we wrote, but we know the main focus will be on the visuals.”
On the sales side, Russo said it was exciting to bring something different to his clients. “We’ve seen big publications sell 3D to major companies,” said Russo. “But we were selling 3D to little mom and pops–yogurt stands and Mexican restaurants.”
The 3D issue marks another step forward for MauiTime, which in the last year has launched a comprehensive redesign and earned local and national accolades. Earlier this month, the paper earned its first-ever recognition from the Association of Alternative Newsweeklies (AAN), for excellence in cover design.
“We’re a small company with limited resources, but we strive to be a dynamic source of news and entertainment on Maui,” said Russo. “We want to keep giving our readers things they’ve never seen before.”
